Free shipping on orders over CHF 60
Personal consultation
ABOUT ROSE
from the desire for
a better period.
became ROSE Perioden Shop.
THE STORY BEHIND ROSE
Hi, I'm Petra.
I am Petra Häfeli-Kaiser, naturopath, mother of two and founder of ROSE.
My passion for health and natural body care led me to search for a better alternative to tampons and pads. That's how I discovered period panties and founded my own shop in 2019.
From my personal experience, I came up with the goal of offering period underwear that you can really rely on.
DEVELOPED BY US
Out of conviction
Each of our briefs is designed by us and made from carefully selected materials. I personally test new models in several cycles and optimize them until they are comfortable to wear, absorbent and fit.
Your period should adapt to your
life. Not the other way around.
That is why our period panties combine reliable protection with comfortable materials and a design that feels just like your favorite everyday underwear.
QUALITY YOU CAN FEEL
Developed and produced
with care.
Part of our collection is created in a Swiss-Made line. The fabrics are developed and refined in Switzerland. It is sewn under fair conditions in a factory in Europe run by a Swiss company. We pay attention to skin-friendly materials, long-lasting quality and workmanship that meets our requirements.
WHAT WE CARE ABOUT
For a period without shame.
Everywhere.
We believe that every woman can experience her period with dignity, security and a good feeling. Our vision is a future in which menstruation is natural and no woman has to be ashamed of it. We share knowledge and are committed to raising awareness – in Switzerland and worldwide. We stand for shared change, which is why we support Africa projects, free school models, models for cycle counselors and social commitment. We have already supported these projects: Various Swiss schools, Swiss aid organizations, aid organizations in Africa (Burkina Faso, Gambia, etc.), women's prison in Gambia, women's circles, the women's tent, endometriosis circles, menstrual circles, models for sexual education lessons in all Swiss cantons. Do you also need support? Just ask…
OUR CLAIM
Period underwear that
you’ll love wearing every month.
For us, sustainable period underwear doesn't mean compromising on comfort or beautiful design. It should feel secure, look good, and be a natural part of your everyday life.
Discover period underwear